RECENT WORK

THE FORUM

BOLDLY BLACK-CENTERED.

Brand Identity + Website Overhaul

Paid + Earned Media Launch

Content Development

Inspired by the tenets of Afrofuturism, I was pleased to lead The Forum through a full brand identity and communications strategy overhaul - the first for the organization since its founding in 2006.

A beautiful blend of past meets present, work embodies the organization’s renewed sense of purpose and intentionality; empowering Minnesota’s Black communities to imagine, then create an equitable future.

Organic, targeted paid + earned media garnered 1MM+ cross-platform impressions; successfully re-introducing The Forum to a diverse, energized audience.

Continued implementation of new brand strategy and visual identity, with support from a fully revamped website, has led to the highest consistent audience engagement for The Forum across owned channels.

SMITHSONIAN + DM.E

OUR SHARED FUTURE: RECKONING WITH OUR RACIAL PAST

"Our Shared Future: Reckoning With Our Racial Past" is a Smithsonian initiative designed to foster a positive discussion on understanding the issues of race and racism.

DM.Experiential brought together a team of world-class creative and production talent; working with the Smithsonian’s curators to establish the message while bringing to life a multi-tiered program with elements including streamed events, in-person experiential pop-ups, “how to” kits to enable self-produced events, a web portal, web-based app, digital and curated user-generated content.

Content + Project Management